SYSTEMATIC CAPTURE OF INFORMATION at the shelf is a primary requisite for effective planning, response and management of in-store personnel and activity.
Survey data provides real-time feedback with reporting that can be sent directly to upper management during and after completion. Logic-based surveys enable efficient and targeted data collection.
Capturing shelf condition and other in-store data becomes a routine part of each merchandising field visit. Specific queries are easily written and entered by the data analysts. Data collection is continuous and analysis can be automated and pre-formatted, so routine reporting and performance updates flow to managers in real time.